External Communication

External Communication

Term explanation

Definition and meaning

External communication is the exchange of information between two organisations. For example, it can be an exchange with customers, clients or traders. Feedback from a customer also counts as external communication.

LIZ AI ensures external communication materials are always on-brand and data-accurate. Before any presentation leaves the organization, LIZ checks brand compliance and verifies content against your live data sources.

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Other glossary terms

Closed Questions

Closed questions are questions that can be answered with a limited set of responses — most commonly a simple 'yes' or 'no', or a selection from predefined options. They are used to gather specific, factual information quickly and efficiently. In presentations and training settings, closed questions are useful for gauging audience understanding, confirming agreement, or running quick polls. While efficient, they offer little depth and should be balanced with open-ended questions when richer feedback or discussion is needed.

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Hybrid Learning

Hybrid learning combines in-person instruction with online or digital learning elements. Some students or participants engage physically in the same space as the instructor, while others join remotely or access content asynchronously. Hybrid learning offers flexibility and broader reach without fully replacing face-to-face interaction. It is widely used in universities, corporate training, and continuing education programs, particularly since remote-capable infrastructure became standard in many organizations.

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Manuscript Speech

For a manuscript speech, the speaker has an entire manuscript to read from. The benefit is that, as every single word is scripted, no important parts will be missed. However, speeches that are fully written down often seem unnatural and may bore the audience.

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Pitch

A pitch is a short presentation that is given with the intention of persuading someone (a person or company) to buy or invest. There are various forms of pitches, depending on the goal and intended outcome.

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