External Communication

External Communication

Term explanation

Definition and meaning

External communication is the exchange of information between two organisations. For example, it can be an exchange with customers, clients or traders. Feedback from a customer also counts as external communication.

LIZ AI ensures external communication materials are always on-brand and data-accurate. Before any presentation leaves the organization, LIZ checks brand compliance and verifies content against your live data sources.

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Other glossary terms

Outline view

The outline view in PowerPoint shows a list with the whole text of all slides on the left of the screen. There are no images and graphics displayed in this view. It's useful for editing the presentation and can also be saved as a Word document.

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Open Questions

Open questions invite a full, unrestricted response rather than a simple yes or no. They typically begin with words like 'how', 'what', 'why', or 'tell me about'. In presentations, coaching, interviews, and research, open questions encourage deeper thinking, surface underlying perspectives, and generate richer dialogue. They are essential for understanding audience needs, facilitating discussions, and building engagement during interactive sessions.

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Interview

In a communication context, an interview is a structured conversation in which one or more people ask questions to gather information, evaluate a candidate, or explore a topic in depth. Interviews can be formal or informal and occur across many settings — job recruitment, journalism, research, and broadcast media. Effective interviewers prepare focused questions, actively listen, and manage time to cover key areas. Interviewees benefit from clear, structured answers that directly address what is being asked.

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Closed Questions

Closed questions are questions that can be answered with a limited set of responses — most commonly a simple 'yes' or 'no', or a selection from predefined options. They are used to gather specific, factual information quickly and efficiently. In presentations and training settings, closed questions are useful for gauging audience understanding, confirming agreement, or running quick polls. While efficient, they offer little depth and should be balanced with open-ended questions when richer feedback or discussion is needed.

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