Written Communication

Written Communication

Term explanation

Definition and meaning

Written communication is the transmission of information through written text — including emails, reports, proposals, presentations, messages, and documentation. Unlike spoken communication, written messages persist over time and can be reviewed, shared, and referenced repeatedly. Effective written communication requires clarity, appropriate structure, careful word choice, and an understanding of the reader's needs and context. In business settings, it is one of the primary channels for formal decisions, instructions, and record-keeping.

LIZ AI bridges written and visual communication. It transforms written reports, data, and briefings into structured, brand-compliant slide decks — automatically — so the written work translates directly into compelling presentations.

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Other glossary terms

Webinar

A webinar is a live, interactive online presentation or seminar broadcast over the internet. Participants join from any location using a web browser or app and can interact with the presenter through chat, polls, or Q&A features. Webinars are widely used for training sessions, product demonstrations, thought leadership events, and virtual conferences. Unlike recorded e-learning, webinars create a sense of real-time connection between presenter and audience.

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Display duration

Display duration in PowerPoint refers to the length of time a slide remains visible before automatically advancing to the next one. Setting a display duration enables auto-play presentations that run without manual input — useful for kiosks, event loops, or self-running demos. Duration settings are configured per slide in the Transitions panel and can be combined with timing controls on individual animations to choreograph a fully automated presentation sequence.

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Effect Options

Effect Options in PowerPoint allow presenters to customize how animations and transitions behave — including direction, timing, sequence, and the degree of motion applied. For example, a Fly In animation can be set to arrive from the left, right, top, or bottom. Effect Options give presenters precise control over the appearance and feel of animations without requiring advanced design skills, making it easy to fine-tune motion effects to match the tone and pacing of a presentation.

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Audience Demographics

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

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