Visual Communication

Visual Communication

Term explanation

Definition and meaning

If there are used images or videos for communication, it is visual communication. Visual Communication is almost used everywhere like on television, posts on social media (Instagram, Facebook), advertisement.

LIZ AI makes visual communication consistent at scale. Intelligent brand protection automatically enforces design standards across every slide — ensuring colors, typography, and layouts always reflect your visual identity.

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Other glossary terms

Prompt-to-Deck

Prompt-to-deck describes the process of generating a complete presentation from a short natural language instruction. The user provides a prompt — a topic, goal, or brief description — and a generative AI system produces a full slide deck including structure, content, and layout. Advanced prompt-to-deck systems go beyond simple templates: they pull in live data, apply brand guidelines automatically, and produce results comparable to a full AI presentation maker. The term is used interchangeably with "text-to-presentation."

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Concept Presentation

A concept presentation introduces a new idea, product concept, or strategic direction to an audience for evaluation or feedback. It is typically used in early stages of a project — before a full proposal is developed — to test reactions, align stakeholders, or secure initial approval. A good concept presentation clearly communicates the core idea, explains the problem it solves, and outlines the key assumptions, without yet committing to a full implementation plan.

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.potm file extension

A .potm file is a macro-enabled PowerPoint template that combines the reusable layout and formatting of a standard template with embedded VBA macros. It allows organizations to distribute presentation templates that include automated functionality — such as auto-populating fields or enforcing formatting rules — while maintaining a consistent visual identity. Like .pptm files, .potm files should be handled carefully due to their macro capabilities.

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Open Questions

Open questions invite a full, unrestricted response rather than a simple yes or no. They typically begin with words like 'how', 'what', 'why', or 'tell me about'. In presentations, coaching, interviews, and research, open questions encourage deeper thinking, surface underlying perspectives, and generate richer dialogue. They are essential for understanding audience needs, facilitating discussions, and building engagement during interactive sessions.

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The Last Mile Problem of AI Presentations – and how LIZ AI solves it

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