External Communication
External communication is the exchange of information between two organisations. For example, it can be an exchange with customers, clients or traders. Feedback from a customer also counts as external communication.
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B2C Events
B2C events (business-to-consumer events) are organized experiences designed to engage end consumers directly — such as product launches, brand activations, pop-up experiences, festivals, or public demonstrations. Unlike B2B events, B2C events prioritize emotional connection, entertainment, and brand perception over formal knowledge exchange. They are used to build brand awareness, drive purchase consideration, and create memorable experiences that consumers associate with a product or brand.
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Written Communication
Written communication is the transmission of information through written text — including emails, reports, proposals, presentations, messages, and documentation. Unlike spoken communication, written messages persist over time and can be reviewed, shared, and referenced repeatedly. Effective written communication requires clarity, appropriate structure, careful word choice, and an understanding of the reader's needs and context. In business settings, it is one of the primary channels for formal decisions, instructions, and record-keeping.
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.ppsx file extension
A .ppsx file is a PowerPoint show file that opens directly in slideshow mode, skipping the editing interface. Unlike .pptx files, which open in the editor, a .ppsx starts the presentation immediately when double-clicked. This makes it ideal for distributing finalized presentations to audiences who only need to view the content. The .ppsx format replaced the older .pps format introduced in Office 2007.
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