B2B Events

Term explanation  •  Category Events

Definition and meaning

B2B means Business to Business. B2B events are between at least two companys. They help to build interpersonal relationships, which are important for a successful company.

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Other glossary terms

Podcasts

A podcast is an audio or video contribution that can be listened to or viewed via the Internet. Podcasts can be used for information on specific topics but also for entertainment.

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Vertical Communication

Vertical communication means that information is passed from one person to the next according to a linear system based on their titles. This type of communication is used when a company follows a hierarchical structure or for important, sensitive information.

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Hybrid Learning

Hybrid learning means that one group of students are in class at school. Another group of students takes part in class from home at the same time. They both get taught at the same time.

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Audience Dynamics

Audience Dynamics means the motivations, attitudes, beliefs and values, which influence the listener's behaviour.

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