Audience Demographics

Term explanation  •  Category Presentations

Definition and meaning

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

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Other glossary terms

.potm file extension

A .potm file is a template for macro-enabled presentations. They are used for creating more .pptm files with the same macro settings and the same formatting.

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Internal Summary

Internal summary means to remind listeners about the major points which were already presented in a speech before coming to new ideas.

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.potx file extension

A .potx file is a file which contains, styles, texts, layouts and formatting of a PowerPoint (.ppt) file. It's like a template and useful if you want to have more than one presentation with the same formatting.

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Audience Dynamics

Audience Dynamics means the motivations, attitudes, beliefs and values, which influence the listener's behaviour.

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