Term explanation
Horizontal communication flows between people at the same level within an organization — for example, between colleagues in the same department or team leaders across different departments. It facilitates coordination, knowledge sharing, and collaborative problem-solving without the need for information to travel up and down the hierarchy. Effective horizontal communication reduces bottlenecks, breaks down silos, and is essential for cross-functional project work and agile organizational structures.
LIZ AI helps teams communicate consistently across departments. Shared presentation templates, brand guardrails, and automatic data updates ensure that cross-functional decks always reflect the same standards and current information.
Learn more →Corporate identity compliance (CI compliance) describes the degree to which communications materials — such as presentations, documents, and marketing assets — adhere to a company's defined brand guidelines. This includes the correct use of colors, typography, logos, imagery, and language. Maintaining CI compliance is a significant challenge in organizations where many employees create their own materials, often without centralized oversight. AI tools are increasingly used to automate compliance checks and corrections at scale.
Learn moreB2C events (business-to-consumer events) are organized experiences designed to engage end consumers directly — such as product launches, brand activations, pop-up experiences, festivals, or public demonstrations. Unlike B2B events, B2C events prioritize emotional connection, entertainment, and brand perception over formal knowledge exchange. They are used to build brand awareness, drive purchase consideration, and create memorable experiences that consumers associate with a product or brand.
Learn moreExternal communication is the exchange of information between two organisations. For example, it can be an exchange with customers, clients or traders. Feedback from a customer also counts as external communication.
Learn moreIn a learning context, virtual reality (VR) creates immersive, simulated environments in which learners can practice skills, explore scenarios, or experience situations that would be difficult, expensive, or dangerous to replicate in real life. VR training is used in industries such as healthcare, aviation, manufacturing, and emergency services. By placing learners inside a realistic environment, VR significantly increases engagement, retention, and the transfer of skills to real-world performance.
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