Audience Demographics

Term explanation  •  Category Presentations

Definition and meaning

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

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Other glossary terms

Massive Open Online Course (MOOC)

Massive Open Online Courses (MOOC) are digital courses (online) with many participants (massive) that are available for free.

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Screen presentation

A screen presentation is a graphic support and accompaniment to a spoken presentation. A popular programme for creating screen presentations is PowerPoint.

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Vertical Communication

Vertical communication means that information is passed from one person to the next according to a linear system based on their titles. This type of communication is used when a company follows a hierarchical structure or for important, sensitive information.

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Game-based Learning

Game-based learning is a popular approach where the instrument for a learning process is a game. Game-based learning scenarios are often found online - they are often favored because they engage learners in a way that few other learning methods do.

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