Audience Demographics

Term explanation  •  Category Presentations

Definition and meaning

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

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Other glossary terms

Manuscript Speech

For a manuscript speech, the speaker has an entire manuscript to read from. The benefit is that, as every single word is scripted, no important parts will be missed. However, speeches that are fully written down often seem unnatural and may bore the audience.

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Internal Communication

Internal communication is particularly important for corporate communication. It communicates important information from leadership to staff so that they can do their jobs in the best possible way and work processes run well.

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Slide transitions

Slide transitions are visual effects which appear in PowerPoint when one slide moves to the next. There are many different transitions, like for example fade and dissolve.

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Audience Response System (ARS)

Audience Response Systems (ARS) are technical solutions that are used in presentations in order to increase the interaction between the presenter and the audience. There are various forms of ARS that offer different features.

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