Audience Demographics

Term explanation  •  Category Presentations

Definition and meaning

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

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Other glossary terms

Audience Response System (ARS)

Audience Response Systems (ARS) are technical solutions that are used in presentations in order to increase the interaction between the presenter and the audience. There are various forms of ARS that offer different features.

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B2B Events

B2B means Business to Business. B2B events are between at least two companys. They help to build interpersonal relationships, which are important for a successful company.

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Internal Communication

Internal communication is particularly important for corporate communication. It communicates important information from leadership to staff so that they can do their jobs in the best possible way and work processes run well.

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Virtual Audience

A virtual audience consist of people who join an event / a meeting / a presentation via an electronic device (computer or smartphone) over the Internet. Each member may be located in a different place while an event takes place. Virtual audiences are becoming increasingly important as the amount of events held online is rising.

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