Vertical Communication

Term explanation  •  Category Communication

Definition and meaning

Vertical communication means that information is passed from one person to the next according to a linear system based on their titles. This type of communication is used when a company follows a hierarchical structure or for important, sensitive information.

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Other glossary terms

Visual Communication

If there are used images or videos for communication, it is visual communication. Visual Communication is almost used everywhere like on television, posts on social media (Instagram, Facebook), advertisement.

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Panel Discussion

A panel discussion is a structured conversation in front of an audience on a given topic between several people.

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Internal Communication

Internal communication is particularly important for corporate communication. It communicates important information from leadership to staff so that they can do their jobs in the best possible way and work processes run well.

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Fundraising Events

The aim of fundraising events is to raise funds for a specific organisation. They are often organised by charities and non-profit organisations.

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