External Communication
External communication is the exchange of information between two organisations. For example, it can be an exchange with customers, clients or traders. Feedback from a customer also counts as external communication.
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Hybrid Event
A hybrid event is an event that combines an in-person component with a simultaneous virtual component, allowing both on-site and remote participants to attend. The challenge of hybrid events is delivering a consistent, engaging experience for both audiences at the same time. Hybrid events require careful technical setup — including streaming infrastructure, engagement tools, and moderation — and have grown significantly as remote participation became standard in corporate and conference settings.
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Community Events
Community events bring together groups of people around a shared interest, cause, or location — such as neighborhood gatherings, club meetups, open-source contributor conferences, or industry user groups. Unlike corporate events, community events are often grassroots, volunteer-driven, and focused on connection rather than commercial objectives. They play an important role in building belonging, sharing knowledge, and sustaining networks of people with common goals or values.
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Diagonal Communication
Diagonal communication means that the employees of a company communicate with each other regardless of their function and their level in the organisational hierarchy and regardless of their department within the company.
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