External Communication

External Communication

Term explanation

Definition and meaning

External communication is the exchange of information between two organisations. For example, it can be an exchange with customers, clients or traders. Feedback from a customer also counts as external communication.

LIZ AI ensures external communication materials are always on-brand and data-accurate. Before any presentation leaves the organization, LIZ checks brand compliance and verifies content against your live data sources.

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Other glossary terms

Keynote

Keynote is Apple's presentation software, included with macOS and iOS as part of the iWork suite. Known for its polished default themes, smooth animations, and intuitive interface, Keynote is widely used by designers, creatives, and speakers who value visual quality. It exports presentations to PDF, video, and PowerPoint formats. In a broader sense, the term 'keynote' also refers to the headline or opening presentation at a conference, delivered by a featured or senior speaker.

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Agentic Enterprise

An Agentic Enterprise is an organization in which AI agents autonomously handle entire workflows — including thinking, deciding, and communicating — on behalf of teams. Rather than using AI as a passive assistant, the Agentic Enterprise embeds autonomous agents into its core processes: data updates, content production, and stakeholder communication all happen with minimal human input. The concept represents a shift from AI-assisted work to AI-orchestrated operations.

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Prompt Engineering

Prompt engineering is the practice of crafting and refining the instructions given to an AI system in order to produce better, more accurate, or more useful outputs. A well-engineered prompt provides clear context, specifies the desired format, and sets constraints that guide the model toward the intended result. In the context of presentation tools, prompt engineering determines how effectively a user can instruct an AI to generate the right slide structure, tone, and content — making it a practical skill for anyone working with generative AI tools.

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Internal Communication

Internal communication is particularly important for corporate communication. It communicates important information from leadership to staff so that they can do their jobs in the best possible way and work processes run well.

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