External Communication

External Communication

Term explanation

Definition and meaning

External communication is the exchange of information between two organisations. For example, it can be an exchange with customers, clients or traders. Feedback from a customer also counts as external communication.

LIZ AI ensures external communication materials are always on-brand and data-accurate. Before any presentation leaves the organization, LIZ checks brand compliance and verifies content against your live data sources.

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Other glossary terms

Audience Demographics

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

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AI Agent

An AI agent is a software system that perceives its environment, reasons over context, and autonomously takes actions to achieve a defined goal — without requiring a human to trigger each individual step. Unlike a chatbot that responds to a single prompt, an AI agent plans, executes multi-step tasks, uses tools, and adapts based on the results it observes. AI agents can operate independently or as part of larger multi-agent systems, and are increasingly embedded in enterprise software to automate complex workflows across departments.

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Panel Discussion

A panel discussion is a moderated conversation between a group of experts or representatives on a shared topic, typically conducted in front of an audience. Each panelist contributes their perspective, and the moderator guides the discussion to ensure balance, depth, and relevance. Panel discussions are common at conferences, industry events, and academic forums. They offer audiences insight into diverse viewpoints and create a more dynamic, conversational alternative to traditional keynote presentations.

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Internal Summary

An internal summary is a brief recap placed within a presentation — not at the end, but midway through — to reinforce key points before moving to a new section. It helps the audience consolidate what they have heard so far and signals a transition to the next topic. Internal summaries are especially valuable in long or complex presentations, where listeners may lose track of earlier content. They improve information retention and help maintain a clear narrative thread throughout the talk.

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