External Communication

External Communication

Term explanation

Definition and meaning

External communication is the exchange of information between two organisations. For example, it can be an exchange with customers, clients or traders. Feedback from a customer also counts as external communication.

LIZ AI ensures external communication materials are always on-brand and data-accurate. Before any presentation leaves the organization, LIZ checks brand compliance and verifies content against your live data sources.

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Other glossary terms

Title Slide

A title slide is the opening slide of a presentation, typically displaying the title, subtitle, presenter name, date, and company or event branding. It is the first thing the audience sees and sets the visual and tonal expectations for everything that follows. A strong title slide creates a professional first impression, establishes brand identity, and frames the topic clearly. It is often displayed on screen before the presentation begins as attendees are taking their seats.

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Pitch

A pitch is a short presentation that is given with the intention of persuading someone (a person or company) to buy or invest. There are various forms of pitches, depending on the goal and intended outcome.

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Slide transitions

Slide transitions are visual effects that play when moving from one slide to the next during a PowerPoint presentation. They range from simple fades and cuts to more elaborate animations like wipes, pushes, and morph effects. Used thoughtfully, transitions can reinforce the flow of a narrative and add polish to a presentation. Overusing dramatic transitions, however, can distract from the content. Consistency — using the same transition style throughout — is generally recommended for professional presentations.

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Effect Options

Effect Options in PowerPoint allow presenters to customize how animations and transitions behave — including direction, timing, sequence, and the degree of motion applied. For example, a Fly In animation can be set to arrive from the left, right, top, or bottom. Effect Options give presenters precise control over the appearance and feel of animations without requiring advanced design skills, making it easy to fine-tune motion effects to match the tone and pacing of a presentation.

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