External Communication

External Communication

Term explanation

Definition and meaning

External communication is the exchange of information between two organisations. For example, it can be an exchange with customers, clients or traders. Feedback from a customer also counts as external communication.

LIZ AI ensures external communication materials are always on-brand and data-accurate. Before any presentation leaves the organization, LIZ checks brand compliance and verifies content against your live data sources.

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Other glossary terms

Informative Presentations

An informative presentation is designed to educate the audience about a specific topic, concept, or set of facts. The goal is to transfer knowledge clearly and accurately, without persuading or selling. Informative presentations are common in academic settings, corporate briefings, technical training, and media briefings. They rely on well-structured content, clear visuals, and objective language to ensure the audience walks away with a solid, accurate understanding.

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Agentic Enterprise

An Agentic Enterprise is an organization in which AI agents autonomously handle entire workflows — including thinking, deciding, and communicating — on behalf of teams. Rather than using AI as a passive assistant, the Agentic Enterprise embeds autonomous agents into its core processes: data updates, content production, and stakeholder communication all happen with minimal human input. The concept represents a shift from AI-assisted work to AI-orchestrated operations.

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AI Hallucination

AI hallucination describes the phenomenon where an LLM confidently produces content that is factually incorrect, fabricated, or entirely made up — presented as though it were true. Hallucinations occur because language models generate statistically probable text based on training patterns, without access to verified facts. In enterprise contexts, hallucinations in presentations are a serious risk. AI grounding — anchoring outputs to verified company data — is the primary strategy for preventing hallucinations in production AI systems.

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Audience Response System (ARS)

Audience Response Systems (ARS) are technical solutions that are used in presentations in order to increase the interaction between the presenter and the audience. There are various forms of ARS that offer different features.

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