B2B Events

Term explanation  •  Category Events

Definition and meaning

B2B means Business to Business. B2B events are between at least two companys. They help to build interpersonal relationships, which are important for a successful company.

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Other glossary terms

Closed Questions

Closed questions are followed by a short, clear answer. There are several answer options from which you can choose one or more.

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Internal Communication

Internal communication is particularly important for corporate communication. It communicates important information from leadership to staff so that they can do their jobs in the best possible way and work processes run well.

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Co-located Audience

Co-located Audience means that the speaker talks to the audience in person. It is used verbal and non-verbal methods to communicate a message. The speaker makes gestures with their hands, changes their face expression and shows images.

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Horizontal Communication

Horizontal communication is the exchange of information between people, departments or units within the same level of an organisational hierarchy of a company.

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